When the 2023 World Cup begins, one detail on the pitches of the stadiums in Australia and New Zealand, the hosts of the FIFA tournament, is likely to catch the attention of fans. For the first time, some of the players participating in the competition will be wearing the first boot designed entirely for them. It is the Phantom Luna, a piece launched by Nike with details designed for the efficiency of the women's game in football.
According to the American sportswear brand, the boot was designed based on tips from professional female players. The Phantom Luna focuses on traction, fit and a game feel to meet the specific needs of women on the pitch. The company also highlights the involvement of women in all stages of the shoe's production. More than two years of research, testing, design and styling were involved.
“The Phantom Luna is a direct reflection of Nike’s focus on being the ultimate partner for women,” said Elysia Davis, lead researcher at the Nike Sport Research Lab. “From research to design to testing, players have always been at the center of the process. With the Phantom Luna, Nike is offering a boot that was carefully designed for women, featuring a new circular stud pattern and fit that helps players move with precision and confidence on the pitch.”
According to the American sportswear brand, the boot was designed based on tips from professional female players. The Phantom Luna focuses on traction, fit and a game feel to meet the specific needs of women on the pitch. The company also highlights the involvement of women in all stages of the shoe's production. More than two years of research, testing, design and styling were involved.
The women's boot features three technologies. The Nike Cyclone 360 has a circular pattern of studs close to the toes, providing the exact amount of traction. The Nike Asym Fit ensures a firmer boot around the ankle, meeting a request from players during the audit process for the model's creation. The Nike GripKnit promises to provide the best connection between the shoe and the ball. The coating creates a "viscous" sensation integrated into the material.